L´Oeil optimizes processes with ERP Send Decor, developed in GeneXus
The enterprise management system was created exclusively to meet the specific needs of the furniture and decoration sector. One of the highlighted functionalities is the complete order tracking, a process that ranges from purchase realization to inventory management, logistics, and after-sales service.
L’oeil, a leader in the Brazilian luxury furniture and decoration market with 30 years of experience, optimized its administrative processes and improved its front-store operations with the implementation of the ERP (Enterprise Resource Planning) Send Decor, a solution developed by Send Informática through GeneXus.
The company, which has six stores located in São Paulo in the main decoration centers, such as Shopping D&D, Lar Center, and Jardins, faced challenges in its management, especially related to logistics and inventory control, as the old system did not meet the demands of its current structures.
L’oeil's general director, Renata Pazini, revealed that she chose Send Decor because it is an ERP developed exclusively for the decoration segment, covering all processes of a furniture store. "Send Decor's ERP monitors all orders completely, from order placement, through inventory management, to logistics and after-sales. Without this management, it would not have been possible for us to open three more stores in São Paulo in 2022," she explains.
Send Decor also allows the automation of financial and fiscal processes.
Among the benefits of the implementation, it is also possible to mention L’oeil's front-store processes, which were completely personalized, enabling instant quotes and automatic orders. This advancement increased the operational efficiency of the more than 100 employees in the store network, while significantly reducing the time for generating quotes and orders, since all products are detailed in the system.
Eduardo Aguilar, commercial director of Send Informática, explains that, since the furniture market is a complex segment with many particularities, it was necessary to create a specific ERP for the sector and not just adapt an off-the-shelf system. "An enterprise management system for the furniture and decoration segment needs to allow many customizations and parameterizations because each product can have numerous characteristics such as color, size, fabric, etc. In this sense, using GeneXus was essential for us to offer all customizations within the system," comments Aguilar.
For Ricardo Recchi, Country Manager of GeneXus Brazil, Portugal, and Cape Verde, using a recognized Low-Code platform is important to ensure that a solution can be updated whenever necessary and according to market demands. "The great advantage of GeneXus is to provide a tool that is always innovating, allowing any application to evolve over time, always staying ahead in the market, regardless of the sector of activity," Recchi concludes.
The company, which has six stores located in São Paulo in the main decoration centers, such as Shopping D&D, Lar Center, and Jardins, faced challenges in its management, especially related to logistics and inventory control, as the old system did not meet the demands of its current structures.
L’oeil's general director, Renata Pazini, revealed that she chose Send Decor because it is an ERP developed exclusively for the decoration segment, covering all processes of a furniture store. "Send Decor's ERP monitors all orders completely, from order placement, through inventory management, to logistics and after-sales. Without this management, it would not have been possible for us to open three more stores in São Paulo in 2022," she explains.
Send Decor also allows the automation of financial and fiscal processes.
Among the benefits of the implementation, it is also possible to mention L’oeil's front-store processes, which were completely personalized, enabling instant quotes and automatic orders. This advancement increased the operational efficiency of the more than 100 employees in the store network, while significantly reducing the time for generating quotes and orders, since all products are detailed in the system.
Eduardo Aguilar, commercial director of Send Informática, explains that, since the furniture market is a complex segment with many particularities, it was necessary to create a specific ERP for the sector and not just adapt an off-the-shelf system. "An enterprise management system for the furniture and decoration segment needs to allow many customizations and parameterizations because each product can have numerous characteristics such as color, size, fabric, etc. In this sense, using GeneXus was essential for us to offer all customizations within the system," comments Aguilar.
For Ricardo Recchi, Country Manager of GeneXus Brazil, Portugal, and Cape Verde, using a recognized Low-Code platform is important to ensure that a solution can be updated whenever necessary and according to market demands. "The great advantage of GeneXus is to provide a tool that is always innovating, allowing any application to evolve over time, always staying ahead in the market, regardless of the sector of activity," Recchi concludes.