English|Português|Español
UserPasswordLogin

HOME
SESSIONS
INFO
Imagen6980E

From Computer Services to Digital Marketing

The experience in GeneXus technology combined with the customer's needs opened a new and prosperous business area for In-Style Software.

A small company leaded by Steve Smith and the Prusky brothers, together with Digital Touch, their partner in Mexico, began offering GXportal services to a multinational music company, EMI Music, and today provides solutions to the complete dynamics of digital marketing of all the multinational's marketing departments in Latin America. What was their strategy? "Results, understand their needs and provide solutions", Diego Prusky explained. "The key was understanding what they sell and how they sell it, and music is sold through marketing", he added.

Diego Prusky is a chemical engineer, one of the first self-taught GeneXus programmers who today manages In-Style DM, the company that provides Digital Marketing solutions and services for the entertainment industry.

In-Style DM emerged as a new division of In-Style Software, which was created as an IT services company. Today, In-Style DM is a complete outsourcing service which offers hosting services, video streaming, graphic design, promotion management solutions, mass e-mail administration and everything related to digital marketing. "This new area of the company works through the 'In-Style Web Factory' which operates in Uruguay and is managed from the United States and Mexico", mentioned Ricardo Ramos, manager of Digital Touch SA de CV, and partner of In-Style.

Web Factory works with EMI Latin America region and since it started managing the EMI Web two years ago, it has validated its success in the service with great numbers: in 2004 the sites received a million visits, in 2005 they received 9 million visits and this year they expect to receive 30 million visits. "This is the result of combining eight years of experience in GeneXus technology in the EMI business" Prusky commented.

The EMI Latin America's solution has brought the attention of EMI North America and EMI UK, not only for its success but also for their quick solutions and competitive costs.

In-Style DM (http://www.instyledm.com) provides Digital Marketing solutions and services for the entertainment industry.

Contact person: dprusky@instylesoft.com  

Related
GeneXus Patterns in Action
In-Style Broadens GeneXus Hosting Offer
New GXportal Sites
EMI TV and GXportal operate on large scale
GeneXus releases its next version