GeneXus Application Worldwide

The ARTech Group aims at dramatically increasing the business scale of the GeneXus community, by joining forces in a cooperation network of business partners. The undertaking seeks to provide services to corporations, consulting companies, and large consumers. 

The business globalization program, known as GeneXus Application Worldwide, was presented at the XIII GeneXus International Meeting, and was launched in Mexico in a work breakfast in early May. 

The ARTech group proposes changing the community's business vision and joining companies who have often found each other competing in a small market. This will enable them to access large consumers together and take a real leap forward in their business. 

The GeneXus Application Worldwide program has come up as a response to a context in which the increasingly complex requirements of project development imply not only the intervention of experts in a wide range of technologies, but also expertise in different project management disciplines to achieve high-quality solutions. 

Undoubtedly, the global software industry is leaving "man-hour" agreements behind and getting into hiring "delivered features or functional points." In this scenario, the GeneXus community is in a unique position to offer high-quality software at very competitive prices. This is possible thanks to its highly-trained human resources, technology that ensures high productivity, and development quality. Moreover, many of the countries which make up this community have benefited from the current currency exchange situation. 

GeneXus Consulting, a service company of the ARTech Group, is in charge of implementing the GeneXus Application Worldwide program, and has already started working with one of the main instruments that will lead to business globalization: the GeneXus Software Factory.

The Software Factory operates with a front-end technical team in direct contact with customers, in charge of working on the agreement, designing the project, dealing with requirements and carrying out the implementation. All this is part of a formalized process meant to ensure the quality of the end result. The development itself takes place at the software factory.

Alfonso Berriel, GeneXus Consulting Commercial Manager reported that GeneXus Consulting is already working in this Software Factory modality with projects in the United States, and that it aims at focusing on the U.S. and Mexican markets during 2003.