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GeneXus at EMI Music

EMI Music Mexico dropped manual development to adopt GeneXus and give continuity to the company's systems, facilitating its maintenance and providing freedom of platform choice.

EMI Music is a record company based in London, with more than 70 subsidiaries worldwide. Its denomination as a record company became obsolete since it started to sell digital music.

Many of the EMI Music Latin American subsidiaries are GeneXus users: Argentina, Mexico, Brazil and Chile, for example. Specifically, EMI Music Mexico has its own development team, that along with Digital Touch - GeneXus distributor in Mexico - embarked over a year ago on developing a Business Intelligence (BI) system with GeneXus, and today it uses GeneXus as a strategic development tool.

"EMI Mexico used Visual Basic with SQL for development purposes, but we're changing to GeneXus," informed Alejandro Penna, IT Director at EMI Music Mexico. "A bit over a year ago we started to seriously work with GeneXus. Although the development team - whose first reaction was fear to lose their technical know-how- had to be convinced, the truth is that it is very hard to maintain code developed in Visual Basic with the high turnover of programmers. On the contrary, with GeneXus it is possible to give continuity to the different developments," Penna explained. "Maintenance is much easier with GeneXus, in addition to the fact that I can migrate to the platform I need," he added.

Today "all new developments at EMI Mexico are made with GeneXus. There's a Credit and Collection System under production, and we're about to launch a returns processing system that uses GXFlow," declared the IT Director at EMI Music Mexico.

In addition, EMI Music Mexico is proposing the creation of a BI regional model, centralizing the information in New York and extracting sales data from the region's subsidiaries.

The BI system developed with GeneXus is installed at EMI Mexico and EMI Brasil. At EMI Mexico the system is actively used by 30 users from the sales, financing, marketing and operations departments.

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