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GXFlow and GeneXus.NET at Ibope México

Ibope AGB México is a company dedicated to audience measurement. It has implemented a system that uses GXFlow and GeneXus .NET technologies to manage the monitoring of local advertising campaigns.

Problem: Expanding the monitoring of local advertising campaigns - checking the transmission of TV spots- from 2 cities to 63. The local campaign monitoring system has already been implemented in Guadalajara and Monterrey, and has been manually processed in Mexico City.

Solution: Manual activities were analyzed. GXFlow, GeneXus .NET and GXplorer were used to implement an automated method for recording information and monitoring local campaigns.

Ibope México generates TV ratings, monitors and analyzes advertising spending, measures radio audience, and provides blocking services and data mining software, among other services.

The need for information to measure the effectiveness of the processes that monitor local campaigns in 63 cities, as well as the need to control the timing and quality of activities related to the service, led Ibope to implement a Workflow system to manage the monitoring of local campaigns.

The company chose GXFlow -ARTech's Workflow tool- to build its solution. Alberto Varela from Mera, GeneXus distributor in Mexico, claims that this tool integrates the application jointly with the work flow. It is easy to learn, consistent with new software development technologies, and facilitates the export of data stored in a pre-defined Data Warehouse.

The process begins with the delivery of information -videos in AVI format, containing the broadcast programming- that is transported in traveling discs to Mexico City, from any of the 63 other cities. Once there, two of the activities carried out are quality control checks on the recordings, which are turned into digital video format, and broadcast monitoring. All sub-processes involved in the monitoring comply with ISO 9001 norms.

"This is the first project that gives us control over the activities of all of Ibope Mexico's areas. This tool will give us a competitive advantage for the monitoring of (political) campaigns carried out by the Electoral Federal Institute," said Enrique Díaz Escobedo, Ibope AGB México's Systems Development Manager. 

http://www.ibope.com.mx
http://www.mera.com.mx
http://www.artech-mexico.com 

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