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Integration Between Software Companies and ORT University

INSIS, Uruguayan GeneXus software house, has been collaborating with ORT University of Uruguay by sharing its business experience and challenging students to find solutions for real-life cases.

Esther Nin and Guzmán Etchebehere, INSIS Directors, presented their professional and business experience to year-end students of the B.A programs in Management, CPA, International Studies and Economics at Universidad ORT Uruguay.

Nin and Etchebehere, guest-speakers invited by professor Enrique Kramer ? Management Academic Coordinator and Strategic Management faculty member at Universidad ORT Uruguay, ? participated in sessions of a course called Strategic Management and Competitive Strategy. The visitors not only shared their company history and talked about the opportunities and challenges that they are currently facing, but also invited students to "put themselves in their shoes" as INSIS directors, and consider and evaluate possible strategic and operation-related alternatives.

The directors presented students with a case study to work with. A case study is a document that describes a company?s real situation, in which a manager faces a problem that can be handled in different ways, and the case is used as a basis for class discussion. Students play the role of decision makers and defend their points of view taking into consideration the assessment of the problem, the criteria and alternatives to be followed, and the generation of a plan of action in order to face the problem with which they have been presented. This teaching modality has been developed by the Harvard School of Business and is becoming widely used by universities throughout the world.

http://www.insis.com.uy

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