The Uruguayan company has already finalized agreements to
distribute GBGL in Mexico -with Digital Touch-, and in Brazil with NewTech. It
has also integrated its product to MSB Argentina's MAP tool and GACI's ERP.
Meanwhile, the Brazilian company ISO Enterprise is getting ready to integrate
GBGL to its own CRM.
Strategic planning is becoming increasingly important in
Latin America, and companies are beginning to include these concepts to manage
their operations.
The main idea of the Balance Scorecard tool -or control
board- is that it can't be controlled if it can't be measured. Specifically, "a
control board is a methodology of strategic management which allows measuring
whether the objectives and goals of an organization have been achieved or
presented deviations. Therefore, it makes it possible to take corrective
measures in time," says César Ganduglia, one of Celta Consulting
partners.
To make the strategic management control, GBGL
incorporates measurement indicators of the organization performance results with
financial and non-financial indicators. That is, the control board integrates
all the indicators of an organization, coming from different areas: financial,
commercial and human resources management and from the organization
processes.
"We have a theoretical basis but we develop GBGL
dynamically, so the indicators and the areas to be controlled are defined by the
end user," explains Aníbal Gonda, partner of CeltaConsulting. The product has
been developed with GeneXus 7.5 and generated in C/SQL for Web.
GBGL has been installed, for example, in some subsidiaries
of RedPagos (network of payment offices). It keeps track of the franchises'
movements to control if the services fees achieve the goals set by the Board of
Directors. The product allows a general screening of the company operation in
just one screen and uses color signs to indicate the status of the controlled
areas.
Gonda emphasized his surprise when he confirmed how easy
it is to integrate products with GeneXus through GXPortal. "The integration with
MAP took two phone calls and 20 minutes of work, thanks to the use of GXPortal
as front end," he pointed out. The integration involves just writing a URL
leading to the product; there are no new executables or recompiling. There may
be different databases, located in different servers, with different languages,
coexisting in GXPortal and offering the same look&feel to the user. We had
not realized up to now the power GXPortal offered as an application integrator,"
stated Gonda.
CeltaConsulting plans to make new international agreements
in 2004, in addition to continue developing the local market.
http://www.celtaconsulting.com