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Online strategy for mobile phones with GXportal 4.5

In-Style Digital Marketing has developed a Web-based solution with GeneXus and GXportal for Warner Music Brazil and Corinthians fans. It can be viewed at alotimao.com.
This website, especially designed for fans of the Corinthians soccer club, one of the most popular sports clubs in Brazil, was developed with GXportal and can be viewed at http://www.alotimao.com  

Background

A promotional website had to be created in a very short time, and it had to be catchy and include music, video and promotions. GXportal was chosen because of the benefits it provides in terms of short development times and low maintenance costs when compared to other CMS tools and custom developments.

The website had to have outstanding design as well as scalable technology that would allow for rapid growth, integration with Web 2.0 applications and optimization for search engines. InStyle Digital Marketing –a company that offers a group of services currently needed to create a successful Website– resorted to its experience in the use of GXportal and combined it with Flash, Google Analytics, and social bookmarking to achieve a satisfactory result with excellent design and optimum navigation.


Goals on users' cell phones

Alotimao serves as a vehicle to deliver mobile phone services aimed at Corinthians fans, enabling them to read information and download videos, wallpapers or ringtones with the club's songs, among other activities.

For Alotimao's administrators, it is a flexible solution that enables them to easily maintain contents and facilitates the website's growth by adding new features.

This has allowed for a more effective promotion of the products offered by Warner Music Brazil to Corinthians fans.

View it at http://www.alotimao.com  

About In-Style Digital Marketing
In-Style DM offers digital marketing services to the entertainment and consumer industry in more than ten countries in the Americas.
In addition, In-Style Digital Marketing provides creative solutions by integrating ad-hoc technology, design and communication teams. It has more than ten years of experience on the Internet, implementing effective and comprehensive solutions for the music, entertainment and consumer industry.

For more information about the interactive agency and digital marketing services, visit http://www.instyledm.com
  
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