English|Português|Español
UserPasswordLogin

HOME
SESSIONS
INFO
ISO

Technology on waves

It was as a garage startup. Today Mormaii is one of the most important surfer product companies worldwide. What software did it use for the development of its new CRM? It could not be any other way: GeneXus.

In the 70s, medical doctor Marco Aurelio Raymundo started sewing neoprene suits in the garage of his home in Garopaba, Santa Catarina, Brazil. He thus started a small workshop that eventually became the main national manufacturer of water sport outfits and which today makes over 1,500 products such as neoprene suits, sunglasses, accessories, diving equipment, surfing boards, a beach products range and shoes, among others.

What does this company, which manufactures products for surfers and water thrill seekers have to do with technology? Everything!

With an average growth of over 40% in the last 4 years, 150 employees in the Garopaba factory and a network of 25 shops and 37 licensed manufactures in the world,  Mormaii felt the need to implement Costumer Relationship Management (CRM).

ISO Enterprise, based in Curitiba, was chosen to provide the system that it started implement in April of this year. Certified by Artech as best Beta Tester of version 9.0 of GeneXus, ISO Enterprise implemented the CRM ISOGesac developed with GeneXus in Mormaii: an integrated modular solution for customer service, by means of which the company identifies the needs and compiles the information, and which offers a knowledge based of the corporate market (clients, consumers, perspectives and competitors) for the areas of marketing and quality.

The objective is for Mormaii to know and manage its market practically and innovatively, according to its already consolidated behavior. An example of the company’s commitment with technology is its factory in the coastal area of Santa Catarina, with 6,000 square meters of modern installations and cutting edge equipment, which enables the company to face ferocious international competition by focusing on research and development of its products.

“The CRM workflow is being implanted gradually, trying to minimize the impact on Mormaii’s licensees by means of the ISO Enterprise consulting”, commented Franco Pizzatto Neres, Commercial Consultant of ISO Enterprise.

Contact: fernando@isoenterprise.com

Related
Special Edition #GeneXusTheBestOf2014 :: Cloud Computing, the Internet of Things, GeneXus X Evolution 3, Success Stories, Smart Devices and ... Much More!
Release of U2 of GeneXus Evolution 3
Chopo Mobile introduces successful app in Mexico, developed with GeneXus and used for medical studies
GeneXus™ ERP Explorer and Connector for SAP® ERP Now Live on SAP Store
We have a new Download Center! The GeneXus download center has an enhanced appearance at its new location
Demand for Apple TV apps expected to double in 2016
What we've learned about GeneXus by working with Gartner (by Gabriel Simonet)
Agile or Waterfall development? (by Breogán Gonda)
We are pleased to share an interesting white paper about GeneXus, written by Kapil Ambwani from India!
Mickey, Toy Story & GeneXus: Why robots will transform developers?
GeneXus™ Named a NEW Challenger by Gartner In Its 2017 Magic Quadrant for App Development Platforms Report
Free Live Webinar: Conversations on Digital Transformation - Wednesday, November 8, 2:30PM (EST)
GeneXus™ Announces Its Participation at SAPPHIRE NOW® to Showcase GeneXus for SAP® Systems