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Warner Music Brasil launches new portal

Warner Music Brasil, the Brazilian branch of the multinational record label, launched its Web portal, which was generated on GeneXus X and developed by InStyle Digital Marketing.
In March 2009 Warner Music Brasil launched its brand new portal.

The arts, entertainment and recreation corporation needed a Web portal to present its artists’ music; this portal had to have outstanding design, flexibility and Web 2.0 features. To this end, the website was developed with GeneXus X and designed using the mCMS (music CMS) tool created by InStyle Digital Marketing.

Now, music fans can go online to find out new breakthrough artists, watch video clips and listen to the latest artists, songs and releases in addition to receiving music newsletters.

GeneXus X was chosen for its development speed and security while taking advantage of the AJAX features, HTML improvements and User Controls.

In addition, the project was made possible not only by the top quality of the mCMS product, but also by InStyle DM's expertise in electronic sales management for corporations and the entertainment industry.

mCMS description in Warner Brasil

mCMS is a product developed by InStyle which provides content, photos, audio and video management. In this way, Warner Music Brasil can have a multimedia portal where it can display its outstanding products as well as the pages featuring additional artists’ information, while giving users the possibility of shopping online. The solution also includes banner management as well as audio and video players.

mCMS intends to be a flexible product for the entertainment and music industry. This means that the entire design is easily customizable and configurable through the advanced use of CSS and Javascript, which is smoothly implemented with GeneXus X. Another flexibility feature is the use of User Controls for automatic photo management (size adjustment) and for photo galleries on the frontend.

Diego Prusky, Director of InStyle Digital Marketing, stressed the importance of Search Engine Optimization (SEO) in consumer solutions. In this sense, he pointed out that mCMS implements the best practices in search engine optimization, significantly improving search engine ranking.

Being an industry specific product, it focuses on a highly user-friendly data loading mechanism and provides support to the marketing department so that it can promote artists on the Internet across the country, generate contests, fan databases and sales.

 
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