As part of the integrated digital marketing plan for the new album by the Mexican singer,
InStyle Digital Marketing redesigned the artist’s site focusing on:
• A more attractive design with greater usability
• Optimized SEO
• Swift updates
• Advanced interaction options for users and social networks
Based on these items, InStyle chose GXPortal 5.0 and GeneXus in order to obtain the best results at competitive costs.
Music, social networks, multiple platforms and eCommerce for fans
GXPortal 5.0 enabled InStyle to integrate maximum interaction with social networks in the site and to design campaigns in multiple platforms, which will allow for an increasingly dynamic interaction with the audience and a greater participation of Luis Miguel’s fans.
Luis Miguel’s new site will have an eCommerce platform developed by InStyle where the artist’s albums, merchandise and other products can be sold. It also uses the functionalities offered by the latest CMS, which enable the development of tailor-made tools for an easy integration with social networks. In addition, the company offered a personalized hosting service aimed at obtaining the performance and stability required in a site so heavily focused on visual contents.
This way, bringing together GeneXus tools and applied technology facilitates and improves the work flow and improves the product’s quality. The site will benefit from its dynamism, swift publication and tools in order to share contents and reach the specific audience of one of the best known Latin music artists.