The Microsoft Network site in Mexico made an agreement
with EMI Music Mexico through which it offers videos in the entertainment
section using the EMI TV application developed with GeneXus.
Apart from being integrated to the MSN Mexico's site, the
application is used by EMI Music TV (http://www.emimusic.tv), the sites of EMI Latin USA, EMI Colombia, EMI Mexico, EMI
Argentina and EMI Chile and artists like Thalia, Rebelde, Carlos Vives and
others. These sites add up a total of one million visits a month and more than
five million page views.
EMI TV is developed with GeneXus for the .NET platform and
uses streaming technology with Windows Media Player. The EMI TV application is
integrated to GXportal which manages the million visitors a month it receives.
GXportal registers and manages the permissions to see videos according to the
vistors' profile.
"The EMI TV backend was created with GeneXus Patterns,
allowing us to focus on the front end, which is what fans see," said In-Style's
manager, Diego Prusky. The first EMI TV version was developed for EMI Mexico,
based an idea that Alejandro Penna, EMI Mexico's IT Manager brought to In-Style.
In the subsequent versions, new functionalities where implemented which enable
seeing the videos in full-screen mode and stream videos randomly. Besides, in
the following months they will be migrating to GeneXus 9.0 to release a new EMI
TV version with new features.
In-Style has been providing GeneXus web hosting since 1998
through associations and representations with different leader companies in
their fields. In 2002 it began to investigate GXportal and since 2003 it has
offered hosting services of GXportal con .Net.
The hosting services of added value are offered to medium
and big companies through its Special Hosting division (http://www.specialhosting.net).
The In-Style DM division (http://www.instyledm.com) offers
Digital Marketing solutions and services for the entertainment
industry.
http://www.instylesoft.com
Contact person: dprusky@instylesoft.com