Emblema M3 is a new business unit from ERP Soluciones, which so far has focused on ERP sales and implementation, especially with J.D. Edwards and Oracle.
Gustavo Mora Mejía, Head of Emblema M3, who was in Uruguay to sign the agreement with Insis and to receive training on the use of GCI, said that Emblema M3 is seeking to work in the Mexican market of small and mid-sized businesses, which actually accounts for 90% of the companies in Mexico.
Both, Mora Mejía and Insis partners and Directors, Guzmán Etchebehere and Esther Nin, agree on the vision that, since the large corporations' market is saturated, it is necessary to take the ERP business to mid-sized companies.
Esther Nin, Insis partner and Director, explained that after a persistent work in search of a counterpart, Insis decided on Mora Mejía, who, because of his experience in the ERP´s business as well as his commercial soundness, has become the distributor of its product in the Mexican market.
In turn, Mora Mejía said that after evaluating other ERP, they came to this agreement with Insis motivated by the design, analysis, and functionality of the GCI software, which, since it has been developed with GeneXus, saves them from any type of investment and guarantees them a share in a technological evolution.
This is another important step in Insis' business internationalization strategy, which set up Insis Ecuador - with headquarters in Guayaquil - at the beginning of the year, in partnership with Rogelio Arosemena.