In the 70s, medical doctor Marco Aurelio Raymundo started sewing neoprene suits in the garage of his home in Garopaba, Santa Catarina, Brazil. He thus started a small workshop that eventually became the main national manufacturer of water sport outfits and which today makes over 1,500 products such as neoprene suits, sunglasses, accessories, diving equipment, surfing boards, a beach products range and shoes, among others.
What does this company, which manufactures products for surfers and water thrill seekers have to do with technology? Everything!
With an average growth of over 40% in the last 4 years, 150 employees in the Garopaba factory and a network of 25 shops and 37 licensed manufactures in the world, Mormaii felt the need to implement Costumer Relationship Management (CRM).
ISO Enterprise, based in Curitiba, was chosen to provide the system that it started implement in April of this year. Certified by Artech as best Beta Tester of version 9.0 of GeneXus, ISO Enterprise implemented the CRM ISOGesac developed with GeneXus in Mormaii: an integrated modular solution for customer service, by means of which the company identifies the needs and compiles the information, and which offers a knowledge based of the corporate market (clients, consumers, perspectives and competitors) for the areas of marketing and quality.
The objective is for Mormaii to know and manage its market practically and innovatively, according to its already consolidated behavior. An example of the company’s commitment with technology is its factory in the coastal area of Santa Catarina, with 6,000 square meters of modern installations and cutting edge equipment, which enables the company to face ferocious international competition by focusing on research and development of its products.
“The CRM workflow is being implanted gradually, trying to minimize the impact on Mormaii’s licensees by means of the ISO Enterprise consulting”, commented Franco Pizzatto Neres, Commercial Consultant of ISO Enterprise.
Contact: fernando@isoenterprise.com